{"id":13674,"date":"2016-01-08T17:52:12","date_gmt":"2016-01-08T10:52:12","guid":{"rendered":"https:\/\/innocom.vn\/?page_id=13674"},"modified":"2016-01-08T17:52:12","modified_gmt":"2016-01-08T10:52:12","slug":"chain-store","status":"publish","type":"page","link":"https:\/\/innocom.vn\/en\/business-consulting\/chain-store\/","title":{"rendered":"Chain Store"},"content":{"rendered":"

\u0110\u1ed1i v\u1edbi m\u00f4 h\u00ecnh chu\u1ed7i, ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 3 y\u1ebfu t\u1ed1: th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o<\/strong>, quy m\u00f4 l\u1edbn<\/strong> v\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd t\u1ed1t.<\/strong> Nh\u1eefng kh\u00f3 kh\u0103n c\u0169ng b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n

Th\u1ef1c t\u1ebf kinh doanh tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 ch\u1ec9 ra, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f3 c\u00f3 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh t\u1ed1t n\u1ebfu ch\u1ec9 kinh doanh 1-2 c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb. V\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean, c\u01a1 b\u1ea3n l\u00e0 ch\u01b0a c\u00f3 l\u00e3i v\u00ec chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u cao c\u0169ng nh\u01b0 kinh nghi\u1ec7m ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u1eeda h\u00e0ng. H\u00e3y nh\u00ecn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u01b0: Metro, Big C, Parkson\u2026 s\u1ebd th\u1ea5y h\u1ecd \u0111\u1ec1u ph\u00e1t tri\u1ec3n theo chu\u1ed7i. Mu\u1ed1n kinh doanh b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng th\u00ec ph\u1ea3i ph\u00e1t tri\u1ec3n theo chu\u1ed7i <\/strong>\u2013 \u0111\u00f3 g\u1ea7n nh\u01b0 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u1ea5t y\u1ebfu trong ng\u00e0nh b\u00e1n l\u1ebb th\u1ebf gi\u1edbi.<\/p>\n

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Tuy nhi\u00ean, s\u1ef1 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng s\u1ebd g\u00e2y nhi\u1ec1u kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd chu\u1ed7i c\u1eeda h\u00e0ng<\/strong> b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 l\u00e0 b\u00e0i to\u00e1n kh\u00f4ng d\u1ec5 tr\u1ea3 l\u1eddi khi m\u00e0 c\u00e1c c\u1eeda h\u00e0ng c\u00e1ch xa nhau v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd v\u00e0 nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng th\u1ec3 lu\u00f4n lu\u00f4n c\u00f3 m\u1eb7t t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec3 gi\u00e1m s\u00e1t c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n

S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 quy m\u00f4 c\u1ee7a chu\u1ed7i c\u1eeda h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 nh\u1ea5t, gi\u1ea3i quy\u1ebft g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 c\u00e1c v\u1ebf c\u1ee7a b\u00e0i to\u00e1n \u201cqu\u1ea3n l\u00fd chu\u1ed7i c\u1eeda h\u00e0ng\u201d.<\/p>\n

\"quan-ly-chuoi-nha-hang(1)\"<\/p>\n

Mu\u1ed1n kinh doanh b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng th\u00ec ph\u1ea3i ph\u00e1t tri\u1ec3n theo chu\u1ed7i \u2013 \u0111\u00f3 g\u1ea7n nh\u01b0 l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u1ea5t y\u1ebfu trong ng\u00e0nh b\u00e1n l\u1ebb th\u1ebf gi\u1edbi.<\/em><\/p>\n

QU\u1ea2N L\u00dd T\u00c0I CH\u00cdNH<\/strong><\/p>\n

Th\u1eadt kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 c\u1ee7a c\u1ea3 chu\u1ed7i c\u1eeda h\u00e0ng n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1ch qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t h\u1ee3p l\u00fd. Qu\u1ea3n l\u00fd theo s\u1ed5 s\u00e1ch ho\u1eb7c nh\u1eefng c\u00e1ch th\u00f4ng th\u01b0\u1eddng s\u1ebd khi\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb g\u1eb7p r\u1eafc r\u1ed1i th\u1eadt s\u1ef1 \u2013 ho\u1eb7c s\u1ebd m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian cho t\u00ednh to\u00e1n v\u00e0 s\u1ed5 s\u00e1ch, ho\u1eb7c s\u1ebd kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y. Kh\u00f4ng nh\u1eefng gi\u00fap nh\u00e0 b\u00e1n l\u1ebb ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch thu chi c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng ch\u1ec9 b\u1eb1ng m\u1ed9t v\u00e0i thao t\u00e1c \u0111\u01a1n gi\u1ea3n, m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 s\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng v\u00e0 c\u1ee7a c\u1ea3 chu\u1ed7i.<\/p>\n

Ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng v\u1edbi t\u00ednh n\u0103ng t\u1ed5ng h\u1ee3p, b\u00e1o c\u00e1o doanh s\u1ed1 theo th\u1eddi gian th\u1ef1c c\u00f2n gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 c\u00e1i nh\u00ecn \u0111\u00fang \u0111\u1eafn h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng v\u00e0o t\u1eebng th\u1eddi \u0111i\u1ec3m, theo \u0111\u00f3 s\u1ebd \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n t\u00edch, nh\u1eadn \u0111\u1ecbnh v\u00e0 thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch kinh doanh k\u1ecbp th\u1eddi cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m, n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a chu\u1ed7i c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

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QU\u1ea2N L\u00dd NGUY\u00caN,V\u1eacT LI\u1ec6U<\/strong><\/p>\n

Nguy\u00ean v\u1eadt li\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ee9 kh\u00f3 qu\u1ea3n l\u00fd nh\u1ea5t trong kinh doanh b\u00e1n l\u1ebb. N\u1ebfu nh\u01b0 kh\u00f4ng bi\u1ebft c\u00e1ch qu\u1ea3n l\u00fd nguy\u00ean v\u1eadt li\u1ec7u, s\u1ebd \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00f4ng t\u00e1c b\u00e1n h\u00e0ng, c\u1ee5 th\u1ec3 n\u1ebfu thi\u1ebfu nguy\u00ean li\u1ec7u s\u1ebd kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1eeba nguy\u00ean li\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh d\u1eabn \u0111\u1ebfn th\u1ea5t tho\u00e1t trong b\u00e1n l\u1ebb.<\/p>\n

V\u1edbi ch\u1ee9c n\u0103ng tr\u1eeb tr\u1ef1c ti\u1ebfp nguy\u00ean v\u1eadt li\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng tr\u00ean ph\u1ea7n m\u1ec1m kho gi\u00fap c\u1eadp nh\u1eadt s\u1ed1 l\u01b0\u1ee3ng nguy\u00ean v\u1eadt li\u1ec7u trong kho nhanh v\u00e0 ho\u00e0n to\u00e0n s\u00e1t v\u1edbi th\u1ef1c t\u1ebf, v\u00ec th\u1ebf nh\u00e2n vi\u00ean nh\u00e0 b\u1ebfp v\u00e0 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng ki\u1ec3m tra \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n, bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0ng \u0111\u00f3 nh\u1eadp khi n\u00e0o v\u00e0 h\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ebfn ng\u00e0y bao nhi\u00eau \u2013 \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch cho \u0111\u1ee3t mua h\u00e0ng ti\u1ebfp theo ho\u1eb7c ti\u00eau h\u1ee7y h\u00e0ng h\u01b0 h\u1ecfng, h\u1ebft h\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ngo\u00e0i ra, ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng c\u00f2n gi\u00fap chu\u1ed7i c\u1eeda h\u00e0ng qu\u1ea3n l\u00fd kho \u0111\u01a1n gi\u1ea3n. Ch\u1ec9 c\u1ea7n m\u1ed9t v\u00e0i thao t\u00e1c \u0111\u01a1n gi\u1ea3n tr\u00ean ph\u1ea7n m\u1ec1m, l\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m tra \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng h\u00e0ng h\u00f3a c\u00f2n trong kho, ch\u1ee9c n\u0103ng n\u00e0y c\u00f2n gi\u00fap vi\u1ec7c chuy\u1ec3n kho li\u00ean c\u1eeda h\u00e0ng kh\u00f4ng c\u00f2n quy tr\u00ecnh r\u1eafc r\u1ed1i, ph\u1ee9c t\u1ea1p m\u00e0 tr\u1edf n\u00ean nh\u1eb9 nh\u00e0ng trong c\u1ea3 qu\u1ea3n l\u00fd v\u00e0 di chuy\u1ec3n.<\/p>\n

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QU\u1ea2N L\u00dd NH\u00c2N VI\u00caN<\/strong><\/p>\n

C\u0169ng v\u1edbi l\u00fd do xa c\u00e1ch v\u1ec1 \u0111\u1ecba l\u00fd gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 m\u1eb7t t\u1ea1i t\u1ea5t c\u1ea3 m\u1ecdi c\u1eeda h\u00e0ng \u0111\u1ec3 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh, n\u00ean nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb t\u1eeb l\u00e2u \u0111\u00e3 ph\u00f3 m\u1eb7c c\u1eeda h\u00e0ng cho s\u1ef1 trung th\u1ef1c v\u00e0 \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean. V\u00ec th\u1ebf, kh\u00f4ng \u00edt c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u00e3 ch\u1ecbu th\u1ea5t tho\u00e1t l\u1edbn khi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 kh\u00f4ng trung th\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/p>\n

V\u1edbi\u00a0ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean, gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c m\u1ecdi ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n th\u1eddi gian cho vi\u1ec7c quan s\u00e1t. V\u1edbi m\u1ecdi t\u00e1c nghi\u1ec7p c\u1ee7a nh\u00e2n vi\u00ean, c\u00e1c s\u1ed1 li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i ngay tr\u00ean ph\u1ea7n m\u1ec1m gi\u00fap qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean n\u00e0o \u0111ang l\u00e0m g\u00ec, ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c h\u00f3a \u0111\u01a1n t\u1eebng nh\u00e2n vi\u00ean t\u1ea1o ra, qua \u0111\u00f3 c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u01b0\u1ee3c \u00fd th\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/p>\n

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\"phan-mem-quan-ly-nhan-su\"<\/p>\n

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S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng \u0111\u1ec3 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/em><\/p>\n

\u00a0QU\u1ea2N L\u00dd KH\u00c1CH H\u00c0NG<\/strong><\/p>\n

Trong kinh doanh b\u00e1n l\u1ebb, \u00edt ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, \u00edt ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c v\u00e0 tri \u00e2n kh\u00e1ch h\u00e0ng \u2013 m\u1ed9t ph\u1ea7n v\u00ec th\u00f3i quen c\u1ed1 h\u1eefu t\u1eeb x\u01b0a, ph\u1ea7n kh\u00e1c l\u00e0 do c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng bi\u1ebft thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o cho h\u1ee3p l\u00fd v\u00e0 d\u1ec5 d\u00e0ng \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u1ea3n l\u00fd s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn c\u1ee7a c\u1ea3 chu\u1ed7i c\u1eeda h\u00e0ng. Theo \u0111i\u1ec1u tra, \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch th\u00fa khi \u0111\u01b0\u1ee3c quan t\u00e2m trong nh\u1eefng ng\u00e0y \u0111\u1eb7c bi\u1ec7t b\u1eb1ng m\u1ed9t m\u00f3n qu\u00e0 nho nh\u1ecf, m\u1ed9t l\u1eddi ch\u00fac, ho\u1eb7c h\u00ecnh th\u1ee9c gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft,\u2026<\/p>\n

Kh\u00f4ng ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng, danh s\u00e1ch kh\u00e1ch h\u00e0ng v\u1edbi \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng th\u00f4ng tin nh\u01b0: h\u1ecd t\u00ean, s\u0111t, email, ng\u00e0y sinh,\u2026 s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 tr\u00ean ph\u1ea7n m\u1ec1m.<\/p>\n

H\u01a1n th\u1ebf, t\u00f9y theo quy \u0111\u1ecbnh c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ebfn qu\u00e1n t\u1eeb bao nhi\u00eau l\u1ea7n tr\u1edf l\u00ean s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Theo \u0111\u00f3, nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft n\u00e0y s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 t\u1ed1t h\u01a1n nh\u1eefng kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng kh\u00e1c.<\/p>\n

Nh\u1edd v\u00e0o ch\u1ee9c n\u0103ng n\u00e0y c\u1ee7a ph\u1ea7n m\u1ec1m, nhi\u1ec1u c\u1eeda h\u00e0ng c\u00f2n c\u00f3 ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i, qu\u00e0 t\u1eb7ng cho c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 sinh nh\u1eadt trong th\u00e1ng, k\u00edch th\u00edch s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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Th\u1ef1c t\u1ebf kinh doanh tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 ch\u1ec9 ra, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f3 c\u00f3 k\u1ebft qu\u1ea3 t\u00e0i […]\n","protected":false},"author":4,"featured_media":0,"parent":13667,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13674","page","type-page","status-publish","hentry"],"yoast_head":"\nChain Store - C\u00f4ng ty C\u00f4ng ngh\u1ec7 v\u00e0 T\u01b0 v\u1ea5n Doanh nghi\u1ec7p INNOCOM<\/title>\n<meta name=\"description\" content=\"\u0110\u1ed1i v\u1edbi m\u00f4 h\u00ecnh chu\u1ed7i, ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 3 y\u1ebfu t\u1ed1: th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, quy m\u00f4 l\u1edbn v\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd t\u1ed1t. 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